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Advertising Promotion
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Excerpt from Research Paper:
Advertising Promotion
...... Suddenly the camera switches to Roseanne Barr, standing 20 feet away from the two men. Wearing a dressy jacket and holding a smaller chainsaw, she yells, Hey, my back hurts. A millisecond later, a huge tree log swings from stage right and hits Barr very hard, knocking her flat on the ground. Undaunted and apparently unhurt, but dirty, Barr, from a position lying on her back, says, Now my front hurts! The ad closes with all brown frame and the words, Youre not you when youre hungry. And then the candy bar is shown quickly, breaking in half and a voice says, Snickers satisfies.
The ad communicates the product, but as to the benefits what are the benefits of eating a candy bar? Nutrition? Not really. Its a clever ploy to get people to eat one between meals. Does it differentiate the product from the competition? Snickers is the only candy bar that uses comedy and some violence to appeal to consumers young consumers, to be sure. It is targeting a young market because older people know a vicious blow to Roseanne Barr like that (with the full force of tons of wood) would kill her. It
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