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Advertising ethics
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Advertising ethics
...... The central thesis of this paper is that Snyders views on ethics and particularly on the importance of taste and decency are well founded and extremely important for a number of reasons. The first is purely economic and suggests that the public image of the advertising industry needs to be enhanced. This also refers to the issue of brand marketing and the impact that poor taste has on the viability of the product being advertized. The second is that the advertising industry is too large and influential to avoid its essential ethical responsibly for society. It will be argued that these two aspects are not mutually exclusive and that importance of the internal regulation of taste and decency is an essential factor in the future growth and development of the advertising industry
2. Brief overview of ethics in advertising
In order to place the views that Snyder puts forward in context it is important to very briefly discuss the place of ethics in the business and economic context. Simply stated, ethics is concerned with whether certain actions or forms of behavior are right or wrong. This can be succinctly stated as follows: The field of ethics, also called moral
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