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An exploration of technology and personal identity focusing on the ethical issues using the framework provided by the triple bottom line ethic surrounding electronic social networking mediums e g Facebook and MySpace and their use by organizations for screening interview procedures advertising hiring new talent or even cyber bullying by co workers

......In the third area of the 3BL Model is social responsibility, and this includes the areas of cultural norms and values, corporate governance guidelines, polices for corporate philanthropy, and a companys definition of corporate governance and minorities. There is are also the many processes and policies of how companies define their human resources management initiatives and programs as well. Attempt to quantify this aspect of the 3BL Model have shown that the more congruent a companys human resources guidelines are to its actual performance in the market, the greater the level of trust generated over time (Miller, Buys,Summerville, 2007). The implications of this from a social networking standpoint are clear. First, this area or dimension of the 3BL model is most aligned with and commented on in social networking sites today, from blogs and wikis to Facebook wall entries and Tweets on Twitter. Despite the economic responsibility being where the majority of push-based public relations are, the area of a company that gives the most praise or criticism in social networks are its social responsibility strategies
Ascertaining the ethics of using social networking as a means to validate compliance to individual employee initiatives, using social networking to cyber-bully employees who