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Business models and planning
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Business models and planning
......Google also has also applied their search engine technology to books and created Google Books in 2006. This service now has well over 1 million books referenced, in 9 languages, from 10,000 publishers. Google makes it possible for publishers to provide a link to sell their books off of their own website. In addition, Google is considering selling the books directly online in Adobe Acrobat format. Publishers however are afraid this will lead to them losing control of their customers and have blocked the move. Google Books however does bring much more traffic to Google as many people want to see the actual contents of the book, which Google Books provides, if the publisher approves it
One of the biggest developments for Google this year has been the acquisition of YouTube, the online video site, for $1.65B. Google plans on using the video content on this site for both creating online learning systems and also using its advertising model to generate revenue from the YouTube purchase as well. It is also expected that video advertising space will also be sold on YouTube eventually too, at a price premium due to sound and video being available......
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