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CASE STUDY ZAPPOS
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Excerpt from Case Study:
CASE STUDY ZAPPOS
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Problem Statement
1. Zappos has created a philosophy and image based on wowing the customer, even when it is cost prohibitive. If they want to raise profit margins, they may need to alter some of their practices. However, if they do this, they will lose a major part of what makes Zappos unique and special to customers
2. Zappos owners want to have complete control over their inventory for quality assurance purposes. However this is proving to be less and less cost-efficient as customer sales are declining and inventory systems remain the same......
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