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Case Study McDonald s India and EuroDisney

...... The organizational decision to use national suppliers was a solid logistics decision due to the large distance between the United States and India, but it was also constructed on other considerations, such as cost or operational efficiencies. In the United Kingdom for instance, the American fast food giant decided to import the commodities, due to the higher prices revealed in Great Britain. In India, the cold chain management system was complex and included not only commodities, but also services. The cold chain activities and the operations of the distribution centers are for instance managed by Radhakrishna Foodland (Sidhpuria). The construction of partnerships with local purveyors has also helped the company improve its image and reputation through the support it offered the local communities
Another important aspect of McDonalds operations in India is constituted by the personalization of the menu to the cultural features of the market. In India the cows are held sacred and the restaurants do not sell beef. Pork is also uncommon in the Indian cuisine. McDonalds has as such adapted its menu to serve these needs. They for instance sell vegetarian hamburgers, as well as a wide variety of chicken products. They have integrated rice in