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Case Study Tyco

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Document Type: Case Study
General Topic: Business - Case Studies
School Level: Master
Sources: 3
Views: 182
Words: 928
Pages: 3
Paper #: 95144415

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5. From this exercise, lessons emerge about the clarity of the message. Change conversations need to be strong and frank. Any lack of clarity about the nature of the change, the time frame of the change or any other aspect of the change will put the change initiative at risk. Thus, it is imperative that clear and unequivocal language be used when attempting to convey ideas to employees and shareholders

6. Communicating change with the outside world requires both strong words and strong symbols. The symbols, such as moving the office from Manhattan to New Jersey, are valuable communication tools but they must be matched by more important deeds as well. If the company is serious about change, then a well-orchestrated change plan can succeed in helping to see that change implemented. If the communication process is weak, it runs the risk of failure. Weakness can come from equivocal messages, from mixed messages or from translation issues. Thus, all communication must come across as strongly and consistently no matter what the medium......

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