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Company Analysis Coca Cola Company

...... Coca-Colas bottling system is the backbone of the organization. Originally, Coca-Cola was only sold in fountain machines. This meant that customers had to go to the retail store, which may have been inconvenient. The introduction of the bottling system allowed Coca-Cola to distribute its products over a wider region and allowed its consumers to enjoy their product anywhere they wished to go. The ability to bottle their product is the mainstay of the Coca-Cola system
The bottling system uses more than 300 bottling partners on a world-wide basis that provide their products to local consumers. Rather than having a central plant that ships their products all over the world, that Coca-Cola system uses of the approach of local employment, local business, and the ability to support the local economy. Coca-Cola bottlers are a unique system that allows the company to operate like a local business, rather than a global giant. This also allows Coca-Cola to work closely with its customers, such as grocery stores, restaurants, street vendors, movie theaters, amusement parks and many others who buy their products for resale (The Coca-Cola Company, The Coca-Cola System). Coca-Cola works through distributors, rather than selling their products directly to consumers......