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Computer Information Systems
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Excerpt from Term Paper:
Computer Information Systems
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References
Kristof Coussement,Dirk Van den Poel. "Integrating the voice of customers through call center emails into a decision support system for churn prediction."Information & Management 45.3(2008) 164.ABI/INFORM Global.ProQuest. 29 Apr. 2008
www.proquest.com
Elizabeth Daniel,Hugh Wilson,Malcolm McDonald. "Towards a map of marketing information systems: An inductive study."European Journal of Marketing 37.5/6(2003):821-847.ABI/INFORM Global.ProQuest. 29 Apr. 2008www.proquest.com
Spiros P. Gounaris,George G. Panigyrakis,Kalliopi C. Chatzipanagiotou. "Measuring the effectiveness of marketing information systems:An empirically validated instrument."Marketing Intelligence & Planning 25.6(2007):612-631.ABI/INFORM Global.ProQuest. 29 Apr. 2008. www.proquest.com
Ronald L Hess,Ronald S Rubin,Lawrence A West Jr. "Geographic information systems as a marketing information system technology."Decision Support Systems 38.2(2004):197-212.ABI/INFORM Global.ProQuest. 27 Apr. 2008. www.proquest.com
Joel Le Bon,Dwight Merunka. "The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities."International Journal of Research in Marketing 23.4(2006):395-408.ABI/INFORM Global.ProQuest. 28 Apr. 2008. www.proquest.com......
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