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Computer Information System
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Excerpt from Business Proposal:
Computer Information System
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4. Briefly describe the top three (3) benefits and problems that you as a consumer experience as a result of corporations using business intelligence systems to increase their profits
The top three benefits to the customer experience of corporations using business intelligence to increase their sales and profits are as follows. First, the tailoring of specific products and accessories when purchasing online are made much more relevant with business intelligence. The recommendation engine on Amazon.com is a case in point. Second, corporations can also structure promotions that are more effective that also align with my interests. An example of this is the use of business intelligence on the part of iTunes to deliver only the new releases I am interested in, and the selective use of e-mail blasts on only the new cars I am interested in. A third advantage is the fact that when I walk into a hotel to register they know what my room preferences are, if I like my room next to the elevator or not, on a high floor or not, and what my satisfaction level was during my last stay. All of these factors lead to greater convenience and a better customer experience
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