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Consumer Behavior Paper
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Excerpt from Term Paper:
Consumer Behavior Paper
...... The price of the product was also important for my final decision. First of all I need to mention that it was a bit higher than the average price I normally pay. That made the choice a bit difficult. In addition, the price for the two versions were also different (eau de parfum costs more). I am happy when I can get a good product of this type for a small sum, but I am also generally willing to pay for a perfume that I find to be very good. In this case however, I came to associate the bigger price with the character of novelty and since I wanted to be part of that category of consumers able and willing to pay more in order to be cooler than the rest, I took it
The promotion of the product attracted my attention through the prints published in fashion magazines. I am passionate about photography and the photo used to advertise the product caught my eye. However, it did not manage to make me curious about the product itself. The packaging had that effect when I saw the item in the store and remembered the advertising which I liked.
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