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Consumer Decision Making
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Excerpt from Term Paper:
Consumer Decision Making
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Post-purchase evaluation: When the customer has acquired and used the product, they will assess their purchasing decision. They evaluate the product's presentation with their prospect. If the product does not succeed as projected, they will experience post purchase disappointment. When customers buy a high concern product, that is more costly products for which they use a greater obtaining attempt in terms of time and search, they generally experience some kind of uneasiness after the product has been purchase. Specifically they experience some hesitation that they made the exact choice. This condition is called cognitive disagreement. The firm or an organization should think about the insinuations of post purchase behavior for the marketing association. (Chisnall, P.M., 1992)
Bibliography
Grunert, K.C. (1988). Research in Consumer Behavior: Beyond Attitudes and Decision Making. European Research......
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