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Excerpt from Thesis (all chapters):

Contrarian Investment Strategies in Equity Indices with Sentiment Indicators based in the Option Information Sets Volume PC Ratios and Volatility VIX and others etc

......Headlines
When looking at the first tool that can be used, the headlines within the mainstream press, it is clear that this can provide a reading as to the overall mood of the investing public. Where, the press will report on those issues / situations that are important to the public, as they will talk about the various views on what is taking place. To illustrate the greatest amount of emotions, a snappy headline will appear to convey this feeling. If this happens consistently enough, many contrarians will use this as one of the tools to confirm if the investing public is to pessimistic or optimistic. An example of this can be seen during the summer of 1982, when many analysts and economists were predicting that the Dow Jones Industrial Average was going to 500, while the economy was heading into a major economic depression. Where, many headlines from across the country would say, IMF seeks to calm jittery bankers. Mortgage delinquencies hit the highest level since 1965. De Deers reports worst the period since the 1930s.[7] What this shows, is that all of these different headlines that were seen during the summer of 1982 would indicate a major reversal