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Create a portfolio of advertisements
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Create a portfolio of advertisements for Pepsi and Coke Categorise these and analyse the effectiveness of each category in terms of Australian cuture
...... Here is an example of two very recent print ads produced by Pepsi in Australia. One is of the 1980s US icon David Hasselhoff standing over a huge Pepsi bottle cap opening it with a microphone stand. (Karmaloop 2006)
In the following print ad, Aussi celebs are featured in a mock cover page to a magazine, which actually featured on the back cover of the Australian magazine Cleo. In the ad the celebrities are quoted dealing with celebrity issues, which are both comical and tragic, eating disorders, public drunkenness and on an on. The joke being that drinking Pepsi light (a play on the new health conscious body conscious fat free, diet fad in Australia that has swept the nation) will help alleviate some of these Monday morning concerns in an urban society of merriment
The caption on the webblog that has reprinted the ad reads; Sheesh - this is hard core. This Australian Pepsi ad appeared on the back cover of Cleo magazine [thanks to Lisa for sending this in]......
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