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Critically evaluate any evidence that seems to indicate that alcohol advertising and promotion is a contributory factor in the initiation and maintenance of underage drinking

...... The facts reported in regards to the prominence of alcohol advertisements in the media demonstrates the ways in which people who are underage are exposed to alcohol use. It is unclear whether or not Alcohol companies are aware of the audiences that view their ads as it pertains to young people. The fact that children are exposed to these advertisements during sports programming may be coincidental because adult males are also a target audience for advertisers and as such running ads at this time makes complete business sense. On the other hand, many adult males are watching sports programming with their children. As such children are exposed to alcohol and drinking at a younger age than should be expected or permitted. This exposure could lead to the consumption of alcohol at a much earlier age than is legal or acceptable. As such companies should be more mindful of when and where these advertisements are shown
The other question asked by Snyder et al (2006) was Does Exposure to Alcohol Advertisements Matter to Youths Aged 15 to 26 Years. According to the authors found that exposure to alcohol advertisement leads to more reports of alcohol exposure which results in greater