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Crtique of Public Relations Reports

...... What is lacking in the banks annual report is warmth. There is virtually nothing about the employees and what they have achieved over the year. Nor, is there anything extensive about volunteerism or employee activities. The annual report could be for any financial institution, just by changing the name. Many times annual reports also include more about the mission, vision and goals of the organization. There is some coverage of this, but it is almost lip service compared to what could have been included. Although there is at least some color, photographs and typographical design elements in this annual report, it still has a long way to go before actually being strong image type of publication
Just because it is more difficult for companies to design annual reports that are in an electronic form, should not mean that they should be any less graphic and informative than they have been in the past. Over the years, organizations have spent considerable time and money developing their annual reports to ensure that these publications provide the right image and written material. Companies can do much more than include bland text and a photo here or there. In fact, it is possible