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Describe how music is used
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Describe how music is used in advertising and why
.... in advertising serves the purpose of setting the tone of the message or eliciting a certain mood when one is viewing or listening to advertizing, which the advertiser then hopes is associated with the emotion and or impulse needed to seek out the product and buy it.
Advertisers can use a well known musical piece, a piece designed specifically for the ad or even popular music that expresses or attempts to manipulate the viewer or listener into feeling a certain emotion and then associating it with the product being advertized. Not unlike film the tempo of the music as well as the lyrics or other aspects of the music are meant to build emotion and therefore elicit a response from the listener that corresponds with the message of the advertisement or creates a longer lasting memory of it than the advertisement would without the use of music. The tempo can be fast or redundant such as in the case of advertizing or sending a message of rapid response or it can be tranquil and responsive to romantic or dreamy emotional message about the product.
Several advertisements from the last few years stand out for their use of musical scores
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