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Easy Way Company
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Excerpt from Assessment:
Easy Way Company
...... While there are several issues to be identified within the entity and which can be considered as causes for the relatively poor performance of Easy Way Tea in Australia (see the third section, SWOT Analysis - Weaknesses), the primordial reason remains that of the inability of the Asian retailer to adapt to the unique needs of the national market. Many of the employees are Asian and barriers are often encountered in the relationship between firm and customer base. And even when the employees are native born, the companys culture does not tailor to the features of the local culture
Given this situation, it becomes impending to find solutions by which the Easy Way Tea Company can better understand the local culture, and as such better address and serve the needs of the local customers. In order to achieve this desiderate, it is necessary to conduct an analysis of the situation and the market, generate and evaluate solutions and eventually, make informed recommendations......
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