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Economic analysis for a company

......Macro Economic Exposure
The biggest challenge that Group Donone faces from macroeconomic forces, is sharp changes in consumer spending. Where, this number will work together with the underlying amounts of inflation. If wholesale and consumer prices are consistently rising, it could be a sign that the economy may be overheating, which would result in a sharp contraction in consumer spending. To determine the underlying effects that this will have on the company requires: examining sales between 2004 and 2009. In 2004, Groupe Donone was posting sales growth of 7.8% or 13.1billion Euros. In 2008, the company would post an increase of 16.1% in sales or 15.2 billion Euros. In 2009, this number would decline by 1.2% or 14.9 billion Euros. The below chart illustrates the overall amounts of sales growth that have taken place between 2004 and 2009. (Financial Info 2010)


This is significant, because it shows how the underlying sales of Groupe Donone will depend upon the amounts of inflation and its impact on consumer spending. As periods of price increases, will be followed by: a severe slowdown in sales. In many ways, this highlights how the companys vulnerability to extreme changes in the economic cycle
In the case