Effect of advertising on
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Effect of advertising on business
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Clayton M. Christensen,Scott D. Anthony,Gerald Berstell,Denise Nitterhouse.(2007). Finding the Right Job for Your Product.MIT Sloan Management Review,48(3),38. Retrieved May 16, 2008, from ABI/INFORM Globaldatabase. (Document ID:1250414191)
Clayton M Christensen,Scott Cook,Taddy Hall.(2005). MARKETING MALPRACTICE.Harvard Business Review,83(12),74-83. Retrieved May 16, 2008, from ABI/INFORM Globaldatabase. (Document ID:930373441)......
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