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Ethics in Marketing Research The Tobacco Industry in America

...... Value-driven leadership and compliance-driven ethics training, monitoring and reporting systems must be incorporated into the ethical corporate culture (Ferrell 2006). The organization must understand what influences behavior and how it aligns with organizational goals. It must establish a kind of framework for ethical decision-making. It will not dictate how to make decisions but describes how these are made. It will facilitate the factors that influence decision-making within the organization. A marketing manager who must make effective ethical decisions must know the subject matter very well, evaluate the risk, and must have the experience in projecting consequences of his decision to all stakeholders. These organizational decisions call for a managers ability to work through directives and pressure from the work group (Ferrell)
The Tobacco Industry

Tobacco grows indigenously in North and South America (Randall 1999). It belongs to the same species as the potato, pepper and the night shade, which is a very deadly plant. Tobacco growing dates back to 6,000 B.C. In around 1 B.C., American Indians began using tobacco in their religious rites and medicinal practices. They viewed it as a panacea for disease and to dress wounds and to stop pain or relieve toothache. Historical records say