Term Paper Writing Help | College Essay | Resume | Research Paper Writing | Thesis | Dissertation Writing

Excerpt from :

Exploiting women s sexuality in advertising

...... This phenomenon objectifies women by suggesting (at least implicitly) that only the opinions and sensibilities of the most attractive females, such as the models featured in advertisements, are worthwhile. The mere absence of females of average and less-than-average relative physical attractiveness from commercial advertising conditions everyone in society to ignore women unless they are particularly sexually attractive. Besides being unfair to women who happen not to look like the models in commercial advertising, this also devalues any legitimate talents and the intelligence and meaningful contributions of women who do happen to be relatively attractive. It creates the natural inference that attractive women who are successful achieved their success by virtue of their physical appearance instead of their other attributes
In addition to objectifying women as though they are nothing more than their relative level of physical attractiveness, the overwhelming focus on sexuality and female attractiveness in commercial advertising also denigrates men. It suggests that men whose female partners do not look like the models in commercial advertising are less worthy or accomplished than men whose partners do look more like those images of females......