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Excerpt from Research Proposal:

Exploring the right media mix for a corporate advertisement campaign

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If the corporation already has established its brand, it should always look for ways to enhance the logo or perhaps come up with a new company slogan. Even though it is still the same corporation selling the same products and services, a new logo or new slogan has the potential to convince the consumer that the corporation has been revamp and is doing something different with products, pricing and services. There are several different types of marketing strategies that corporations can use in the advertising campaigns. These strategies should be thought out carefully before the type of media used is decided. If the advertising campaign is carefully thought out and planned, then choosing what media will be used should not pose any problems

Statement of the Problem



The problem statement is as follows: Corporations seeking to maintain and increase business cannot rely on what they have done in the past. They must research their competitors and find out what is working and has worked well for them and take these findings and improve upon them. Advertising is not only about coming out with something new, but it is also about taking what already exists and making it better. This