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Ford Motor Company
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Ford Motor Company
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For example, it has long been speculated that one of the reasons why Ford has seen its market share decline over the past few decades is because it is out of touch with the needs of consumers. Linking consumer research, a component of the marketing and sales part of the value chain to product development and ultimately back to inbound logistics, will allow Ford to create products that appeal more to consumers. The needs of consumers, in particular with respect to quality, can be translated more directly to specs issued to Fords OEM suppliers. This increases quality, which will improve the service function
Fords outbound logistics and service functions are also inextricably linked, since they are at the same site (the dealership). Ford has at times had contentious relations with its dealers, which has harmed both of these facets of the value chain. Strengthening dealer relations will improve the companys outbound logistics and its service function as well......
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