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Global Business

...... There are also some obvious risks to the strategic and tactical implementation of the market entry plan, including the competitiveness described above. The saturation of the toilet paper market is a major obstacle for any new company or product attempting to enter this market in any developed country, as the purchase and use of this product is almost universal and likely largely unconscious on the part of the consumer. The nation as a whole is also highly protective both in terms of its official economic policies and amongst its populations spirit generally, which could lead to resistance to the purchasing of a product that is manufactured in a foreign nation and exported to Germany. Through effective marketing and strong product differentiation, however, it is still believed that exportation will prove the most profitable long-term entry option for this product in the German market
Conclusion
Theories of market entry have a great deal of applicability to real-world situations, and this assignment made many of these connections quite clear. The success of different options that exist in terms of market entry modes and operations is highly dependent on the specific details of the market being entered and the product being offered;