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HNI Furniture Company New
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Excerpt from Term Paper:
HNI Furniture Company New Product Project
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We do not intend to set prices at the highest level. We are focusing our pricing points not on the highest level of the segment but at the highest mass market level (so for example just sub-$500 for a chair). Quality will be on the basis of the ergonomic design, not the use of high end fabrics
Works Cited:
Johansson, C. (2000). Top 10 emerging practice areas to watch in the new millennium. American Occupational Therapy Association. Retrieved April 24, 2010 from http://www.aota.org/nonmembers/area1/links/link61.asp
No author. (2010). Industry overview retail office furniture in the United States. ZPryme.com. Retrieved April 24, 2010 from http://zpryme.com/news-room/industry-overview-a-retail-office-furniture-in-the-united-states-including-market-leaders-ashley-lane-haverty-and-global-leader-ikea-zprymehtml.html
No author. (2010). Best ergonomic office chair. Ergonomic-Chairs.net. Retrieved April 24, 2010 from http://ergonomic-chairs.net/
Meissner, J. (2010). Basic pricing strategies and when to use them. Meissner Research Group. Retrieved April 24, 2010 from http://www.meiss.com/blog/tag/skimming-strategy/
EconomicExpert.com. (no date). Price skimming. Economic Expert.com. Retrieved April 24, 2010 from http://www.economicexpert.com/a/Price:skimming.htm
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