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Honda Motor Company
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Honda Motor Company
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The company has grown revenues steadily over the past five years. Revenues have increased 47% in the past five years, a strong number for a firm that derives the bulk of its sales from markets that are both mature and intensely competitive. In the past year, however, revenues have declined. Q3 revenues for fiscal 2009 declined 16.7% compared with those of Q3 of 2008. This came after the companys revenues had essentially flatlined over the calendar year of 2008
In terms of profits, Honda has remained profitable throughout the past five years. Profit growth, however, has been slower than revenue growth. Over the past five years profit growth has been 30.5%, and there was little to no profit growth from 2006-2008. This past year has seen significant deterioration in profitability, from 200 billion profit in 2008 Q3 down to just 20 billion profit in 2009 Q3[6]......
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