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Excerpt from 'Literature Review' chapter:

Human Resources in the Internet Age The Efficacy of Professional Networking Sites in Recruitment

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Social networking sites such as MySpace were a relatively new phenomenon in 2007, but even then, contemporary business organisations had already begun exploiting similar Internet-age capabilities such as LinkedIn, which has been online since 2003 and slightly longer than MySpace. Since this article was published, FaceBook has largely overtaken MySpace in popularity, but in 2007, MySpace already demonstrated the various ways that different types of business organisations benefit from incorporating online networking sites into their recruiting processes
Specifically, sales-oriented businesses have established a virtual presence, often through fictitious representative characters such as Pizza Huts MySpace pizza-delivery- driver persona named Ted who helps announce upcoming sales promotions. Within industries where it is important to reach a very wide range and high volume of potential employees, online sites such as LinkedIn have proven very useful. Meanwhile, within industries requiring specialised knowledge, skills, and training, other sites such as Jobster give employers much more control that enables them to narrow their recruitment efforts as well as to retain greater control over information exchanged through the virtual medium. In principle, one of the most important advantages offered by this component of recruitment is that it increases access to candidates who satisfy the traditional