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International Economics

...... c. Economic forces Purina is affected by the weakening of the US Dollar against the strengthening of the EURO and also by changes in the exchange rates of other international currencies
d. Financial forces These may refer to any governmental subsidies which influence the corporate activity, the increase of the interest rate on loans, the financial crisis due to the real-estate crisis, increased taxes and the record high US national debt
e. Legal forces Purina activates in full accordance with the national and international regulations which protect fair competition, proper manufacturing, labeling, packaging, distributing and commercialization of pet care products
f. Physical forces The US and foreign locations possess adequate physical characteristics to allow the proper functioning of Purinas activities
g. Political forces Purinas actions are in full compliance with the national and international regulations. Political mutations in the environment may generate the change of the laws, reducing or generating additional expenditures. Take for instance the increased focus on the surrounding environment, which forces manufacturers to reduce the levels of waste by purchasing newer and better technologies
h. Socio-cultural forces These directly refer to clients behavior, basically their owning of a pet and