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International Marketing

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The new slogan which contends that Nothing is Impossible may resonate with the buying public. However, it lacks many of the qualities which make Just Do It so iconic a tagline. The imperative which is present in the Nike tag is simply not found in the Nothing is Impossible concept. Something more of an adage or a motivational phrase than a company slogan, it lacks the Nike slogans clear sense of action and urgency. Instead, it posits a claim that many may be apprehensive to respond to for its hyperbolic nature. The simplicity and generality of Nikes slogan is one of its core strengths. This is something that the newly suggested Adidas slogan does not offer to consumers

The high-tech Adidas may be useful for demonstrating that the company remains innovative in the area of shoe design. With respect to PR, the prohibitively high pricetag on the high-tech shoe suggests that it is unlikely to be a high seller. However, it is also an historically effective mode of marketing for Adidas to pair such a shoe with a vaunted athlete such as David Beckham or Reggie Bush. By creating a visibility and a positive association to a successful and