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International

......3. The Problem
Despite their efforts and good intentions, Ford Motors has encountered major difficulties in achieving their established desiderates. They lost their leading position onto the American market by being dethroned by Japanese Manufacturer Toyota. Consequently, the market share owned has become reduced and so have the corporate profits. Operations of downsizing the staff members followed and the dissatisfaction of the shareholders increased
The main reason for their failure revolves around an impossibility to adapt to the changing features of the environment. In the background on an unstable economy, a decreasing dollar against a stronger euro, high federal debts and the increasing price of crude oil, the American population demanded more fuel efficient cars that would materialize in lower consumptions and costs. Also, since the population tries to become responsible consumers, they place an increased emphasis on the protection of the environment. Ergo, they needed vehicles that eliminated less waste and produce fewer greenhouse gazes......