Term Paper Writing Help | College Essay | Resume | Research Paper Writing | Thesis | Dissertation Writing

Excerpt from Research Paper:

Marketing Information Systems and Ethics

.... a compromising fashion. However, marketers are hungry for data that will enable them to better target their promotional and sales campaigns to consumers. At a broad level, markets may be segmented on the basis of products, product lines, geographic districts, and distribution channels. Segmentation is also possible on the basis of demographic, socioeconomic and psychographic factors (the latter based on lifestyle, attitude, and personality), customer benefit, usage, loyalty, and occasion (of use) (Boyce 2002, p.110). The increased diversity of the population has acted as an additional incentive to collect data that might be useful in segmenting advertising campaigns. Consumers tend to aggregate in niche sections of the media, such as online or watching specific cable television shows, in contrast to the more general television and magazine audiences of previous eras. The types of market segments created for sales campaigns must be large enough so that a campaign can interest and reach a core consumer demographic, yet be specific enough to pique a likely purchasers interest.
For convenience, consumers trust that corporations will not misuse their data when they give their credit card information, address, and phone number when making a purchase online. In other instances. consumers may have no