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Organizational Research and

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Excerpt from Article Review:

Organizational Research and Theory

download word file, 2 pages (27KB)

Document Type: Article Review
General Topic: Business
School Level: Master
Sources: 1
Views: 109
Words: 648
Pages: 2
Paper #: 50342396

...... Conclusions should be drawn from this type of exploratory study with caution. The authors conclude that affinity marketing is one way to reach more consumers without losing the message of fair and ethical trade. More research is needed to determine if this conclusion is supported. It is likely that affinity marketing would increase the sale of fair and ethical products but not necessarily prevent the loss of fair and ethical trades message
References
Low, W., Davenport, E. (2009). Organizational leadership, ethics and the challenges of marketing fair and ethical trade. Journal of Business Ethics, 86: 97-108. doi: 10.1007/s10551-008-9763-7
Kotler, P., Adam, S., Brown, L., Armstrong, G. (2006). Principles of Marketing, 3rd Edition. New York, NY: Prentice Hall


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