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Point of purchase POP advertising
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Point of purchase POP advertising
......Schultz, D.E., Robinson, W.A. and Petrison, L.A. (1997). Sales promotion essentials. New York: McGraw-Hill
Travelers feel pressure at car rental counters (2004, April 6). http://www.elliott.org/the-travel-critic/travelers-feel-pressure-at-car-rental-counters/
Please provide two different product examples of point-of-purchase advertising that you personally have recently come across (ads in-store, personal selling by a counter salesperson, etc.) and comment on the effectiveness to YOU of this type of advertising. Did you buy the product? Did the advertising annoy you? Finally, placing yourself in the role of a marketing executive; would you recommend spending part of the advertising budget on this form of media? Justify your response......
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