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Psychology of Advertising How do advertisers get in the heads of the consumers and persuade them to purchase the product

...... Apart from focusing on the quick understanding and perception of consumers, association should also serve the purpose of ensuring the consumers retain the advertisement in their memory for a long time. This memory and retention is therefore a significant aspect of the psychology of advertising because an advertisement that can be easily remembered by consumers for a long time will be the most effective. The other important factor in driving attention, developing association and in memory or retention of a products image is the development of a brand. The naming and distinct identity of a commodity in advertisements is through branding. The most important elements in advertising are the message of the product, the motto of the brand and the mind of the consumer
Therefore, for a long period of time, psychology has been used as an effective means of selling products or services. Through the understanding of the fundamental concepts that affect human psychology, a company can either increase the sale of their products or alternatively assist a consumer to understand marketing strategies which get them to buy products (MomGrind, 2009)......