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Research Design 5
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Excerpt from A2 Coursework:
Research Design 5
...... After the experimental group is determined, negative advertisements can be displayed. In order increase the validity of this experiment, a number of survey questionnaires over time can also be delivered in order to minimize non-visible influences such as an extreme reaction to a particular person in a particular advertisement. At the same time, the same number of questionnaires can be delivered to the control group
A mean of all the questionnaires over the determined time can then provide relatively accurate data regarding whether voters are indeed influenced to the extent of changing the decision to vote particularly by negative advertising......
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