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Research in Professional Design Practice

1. In the Chapter, Paul J. Nini emphasizes the importance of various research processes in graphic design work. He compares this research process with the practical example of an axe being sharpened for cutting a tree. The woodcutter would ensure that the tools of his trade are in optimal condition in order to perform his work in the most adequate manner. To do the same for graphic design, Nini suggests three different research paradigms that can be applied to the graphic design process to different degrees. These include survey research, behavioral research, and participatory research. All these focal points of research include the audience, who is the ultimate recipient of the graphic design product. Specifically, research is what connects the self-expression of the designer with the requirements and expectations of the audience. This interaction between professional and recipient is what determines the ultimate success of the project, as Nini demonstrates by using examples of specific designs and audiences.
2. I fully agree with Ninis conclusion, that the research process is at least as important as the design process itself in providing the audience with a work that pleases user expectations. In order to achieve a connection with his or her