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Roche Corporation

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Another key demand driver for health care is the relative healthiness of a population. Healthiness affects demand in two key ways. As health improves, people need less medical care, particularly during their younger years. In general, the health care industry benefits from an unhealthy population. However, as health care improves, people live longer. This in general increases health care demand over time, because the percentage of the population that is elderly increases. In most of the Western World, the general trend is towards healthier populations, as reflected in rates of diseases and in increasing life expectancies. In the US, life expectancies are still increasing, albeit slowly. Perhaps of more significance is that younger generations are faced with more health problems that were their parents. Obesity rates have ballooned, so to speak, and the result is that rates of diabetes and other weight-related illnesses have increased in the past several years in the United States. This has contributed to the overall increase in the demand for medical care

Roche Corporation

Pharmaceuticals make up 79% of Roches revenues. There are specific drivers to this industry. One of particular interest in terms of microeconomics is the incidence of disease. Roche saw Tamiflu