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Sex in advertising

.... the same time, emphasis on brand names was expanding in advertising in the United States. An important advent to marketing, familiar brands played a considerable role in giving products a meaning and identity, as if the product had its own personality. Presently, advertising is most often the main vehicle for promoting brands. At the onset of the twentieth century, unregulated advertising increased and fewer and fewer companies began to enjoy larger amounts of their respective markets. As is well-understood, for every action, there is an equal and opposite reaction. Therefore, a small movement, behind the power of letters to the editors of magazines and newspapers, challenged the truth behind many promises made in advertisement, and called for regulation of the industry. A quarter of a century later, the American Association of Advertising Agencies printed its first advertising code of ethics, which deemed unethical the following: (1, OBarr)

- false or misleading statements or exaggerations, visual or verbal
- testimonials which did not reflect the real choice of a competent witness
- price claims which were misleading
- comparisons which unfairly disparaged a competitive product or service
- unsupported claims, or claims that distorted the true meaning of statements made