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Small Business Plan
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Small Business Plan
The real estate sector took a major hit, and business in this sector seems unprofitable; it can nevertheless be successful if the company manages to capitalize on the previous mistakes, and the needs of the current consumer market. In this order of ideas, the company would construct apartments, rather than homes. The variety of the product offering would be rather enhanced, starting with one room apartments, to one bedroom, two bedroom apartments, or even penthouse flats. The location of the apartment building will be in central areas, or near central areas, which offer quick access to means of public transportation.
The finances to support the project would come from the owner of the small business, and from a state-guaranteed bank loan. The local authorities will also be approached with the aim of getting them to sign off on subsidies offered by the government to reshape the state of the real estate industry.
The customers will be attracted through a marketing campaign focusing on the needs of the average income population, and the individuals who directly felt the negative impacts of the credit crunch. The main selling point will be constituted by the possibility to purchase the flat that best serves
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