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Social political or economical issues that impact the automobile industry

......The greatest threat to the industry is consumer confidence coupled with too much dependence on foreign oil by westernized nations (Gaylord, 2010). The lack of consumer confidence is hurting sales today and has begun to change long-term behavior with regard to auto purchases. The threat of oil prices however is a much longer-term threat that is estimated to reach its apex in another 70 80 years (Gaylord, 2010). Forward-thinking auto companies are using these facts as a catalyst for innovation and the creation of entirely new vehicle and engine designs. The threats of gasoline prices over the long-term are real, and it is very fortuitous for the industry that consumers are now more focused on the environment (Oliver, Lee, 2010) than on driving a huge vehicle that guzzles gas for the sake of status
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The auto industry needs to re-think its role in consumers lives and redesign its entire value chain accordingly. The focus on smaller, more easily custom-configured cars through the build-to-order process needs to become a priority (Bilek, 2010) as is the need to invent entirely new engines and technologies to minimize environmental impact of their operation (Oh, Rhee, 2010). Cars are very much of a