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Strategic Management Analysing
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Strategic Management Analysing the case Billabong industry by applying strategic management concept and answering some questions
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Their use of their own shops in key markets is also a strong business level strategy. This reinforces the credibility of their brand and assists with their marketing strategy development. At a more structural level, maintaining a surfboard division is also a critical business level strategy. This division establishes Billabong as a surf company, rather than simply an apparel company. Additionally, boards are high margin items, and give the company a strong presence in the key Australian market
3) One of the most significant economic forces in the industry is the strength of the global economy. The industry suffered analyst downgrades as the economy looked to slow. This is because Billabongs target market is relatively affluent, and economic downturns typically impact high-end merchandisers the most. There are widely available inexpensive substitutes, and customers can reduce their purchases in tighter economic times......
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