Thai consumer behaviour toward
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Excerpt from Questionnaire:
Thai consumer behaviour toward coffee shop in Thailand
...... In order to answer this question, the particular case of Thailand would be assessed. The scope is that of reviewing the means in which Thai customers respond and react to coffee shops. In other to find the answer to the posed question, a questionnaire would be constructed, filled in and then processed. The significance of the research process is a dual one. On the one hand, the endeavor reviews the literature and researches the market to find specific answers to constitute theoretical findings. On the other hand, it constitutes a starting point for coffee shop managers who seek to better know their customers and to improve their customer attraction and retention strategies
References:
Law, W., 1850, The history of coffee, including a chapter on chicory, Harvard University
Smith, B.D., Gupta, U., Gupta, B.S., 2007, Caffeine and activation theory: effects on health and behavior, CRC Press
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