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The Case Study of the Use
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The Case Study of the Use of Internet and E techonology and its influence in business challenges opportunities and technology issues
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a. Describe any customer concerns that may affect the use of a website to purchase customized cosmetics
The greatest concern customers have is if they can trust the quality and validity of the personalized care products they buy online. Trust is the overriding and most critical issue there is when purchasing personal care product online (Lalisan, Rubio, et.al.). In conjunction with trust, many consumers want expert-level guidance when it comes to defining which ingredients to use on a cosmetic product (Groves, et.al.). A customized cosmetics website must also convince customers that the unique production processes used to produce their products is safe, secure and reliable. The aspect of product personalization and mass customization must center on transparency about product quality and openness about each step in the production for the product to be seen as authentic and worthy of trust (Pine, 2)......
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