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The Contributions of Psychology
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The Contributions of Psychology to Advertising
...... As has been demonstrated, psychology has made many contributions to advertising. In fact, without an understanding of psychological factors, advertising efforts would be far less effective than they are today (Kardes, 2005). That being said, anyone entering the advertising industry would be highly advised to study psychology in-depth to best prepare themselves for a successful career in their field
References
Gresko, J., Kennedy, L. & Lesniak, J. (1996). Social psychological factors underlying the impact
of advertising. Retrieved from Miami University Website:
http://www.users.muohio.edu/shermarc/P324ads.shtml
Kardes, F. R. (2005). The psychology of advertising. In Brock, T. C. & Green, M. C. (Eds.),
Persuasion: psychological insights and perspectives (p. 281-303). Thousand Oaks,
California: Sage Publications......
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