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The Economy Online advertising good or bad

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The Internet is an easily manipulated medium. It is easy for consumers to be persuaded with questionable evidence, and it is also easy for legitimate retailers to see their products name distorted and defamed. Stay offline when deciding what to buy and where: do your research the old-fashioned wayask your neighbor, not your friendly neighborhood blogger!

Rebuttal by the opposition

The idea that market segmentation online is easier is questionable. Because search engines are so diffuse in their outreach, someone who merely wanted athletic shoes might surf Runners World and not necessarily be interested in becoming part of the RW mailing list, for example. By trying to over-segment their marketing online, companies could lose many potentially interested consumers, simply because the company did not configure the likely user of a specific website appropriately. Market segmentation is dependent upon knowing who uses particular websites, but the most dedicated hobbyist and consumers are not necessarily those who spend all of their time onlinethe most willing consumer of expensive running shoes might be outside running, not reading a website!

Advertising online may convey the illusion of veracity to the consumer, but is not really more informative than a commercial. Articles and videos