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The Power of advertising
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Excerpt from Research Paper:
The Power of advertising
...... Billions of dollars is spent on advertising each year in the United States. With so much at stake, advertisers are availing themselves of the latest research in efforts to make ad campaigns more effective. Appealing to consumers emotions is one way that marketing experts use the power of advertising
References
Baker, William E., Heather Honea & Cristal Antonia Russell. Do Not Wait to Reveal the Brand Name. Journal of Advertising 33(3). Fall (2004): 77-85......
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