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The influence of self perception
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The influence of self perception and self image on consumers choice of luxury fashion brands
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VI. Recommendations
Arising from the research reported in this work in writing is a recommendation for further and additional research in this are of study
Bibliography
Landon, E. L. Kjr. (1974) Self Concept, Ideal Self Concept, and Consumer Purchase Intention. The Journal of Consumer Research, Vol. 1, No. 2 (Sep., 1974), pp. 44-51
Online available at: http://www.jstor.org/pss/2489106
Stegemann, Nicole (2006) Unique Brand Extension Challenges for Luxury Brands. Journal of Business & Economics Research. Vol.4, No.10, Journal of Business and Economics Research October 2006. Online available at: http://www.cluteinstitute-onlinejournals.com/PDFs/2006401.pdf
Barnier, Virginie and Rodina, Irina (2006) Which Luxury Perceptions Affect Most Consumer Purchase Behavior? A Cross-Cultural Exploratory Study in France, the United Kingdom and Russia. Pierre Valette-Florence, University Pierre Mendes-France of Grenoble. Online available at: http://www.escp-eap.net/conferences/marketing/2006cp/Materiali/Paper/Fr/DeBarnierRodinaValetteFlorence.pdf
OCass, Aron and Frost, Hmily (2002) Status Brands: Examining the Effects of Nonproduct related brand associations on status and conspicuous consumption Journal of Product & Brand Management. Vol. 11, Issue 2. Online available at: http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=3EA1A4E1A8520ED93BE2EDF6A0A7165A?contentType=Article&hdAction=lnkhtml&contentId=857780
Abrams Research (2009) Luxury Brands Survey & Report. May 2009. Online available t: http://www.docstoc.com/docs/12839571/Luxury-Brands-Survey-and-Report-%E2%80%93-Abrams-Research-%E2%80%93-May-2009
Saviolo, Stefania (2006) Brand and Identity Management in Fashion Companies. citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.101.6982
Weidman, Klaus-peter Hennigs Nadine; and Siebels, Astrid (2007) Measuring Consumers Luxury Value Perception: A Cross-Cultural Framework.
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