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Using Social Psychological Principles to Help Create a Sustainable Future

.... a more productive agricultural practice around the world.

A classic example of bridging the technological divide is the case of Lalashan, a remote mountain place in Taiwan with an indigenous population making a living out of selling peaches. Due to the abundance in production, price of peaches fell down drastically making it an unprofitable trade for many of the indigenous families that cultivated peaches in Lalashan. The government-supported project in Lalashan helped this remote community in establishing a DOWEB (Digital Opportunity Within E-business) that enabled them to sell peaches over the Internet. This promised the native villagers an annual income of atleast NT$3,000,000. By this innovative method of creating demand for information technology, the government of Taiwan succeeded in making the local farmers interested in learning about the technology. In 2000, the average income for the families was NT$2,000,000 and most of the families were computer illiterate but by 2005, 80% of the households had computers with broadband connectivity and 91 families sold their peaches online and doubled their income compared to 2000. This is just one example where opportunity driven technological intervention proved to be an ideal solution. [Liu et.al (2006)]


2) Global population has exploded over the