Using photographs illustrations
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Using photographs illustrations and images design a media campaign aimed at teenagers to reduce alcohol consumption Evaluate the effectiveness of your campaign with reference to theory
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Image 5 Teen Girl Passed Out on sidewalk
(Teen Alcohol Abuse, 2005)
Alcohol, unlike food does not slowly digest in the body, so the speed that alcohol is consumed, such as in binge drinking makes a real difference in how fast someone gets drunk and how long they stay that way. Legally drunk, in most states is a Blood alcohol concentration (BAC) of 0.08 which is usually a single drink in one hour, 1, 12 oz beer or a much smaller amount of hard alcohol. (Insurance Institute for Highway Safety, June 2003) Some of the physical effects of alcohol at different BAC levels are found in the following figure.
The effects of alcohol on the brain are different for teens because even though you might think you are or you might look completely grown up, your brain is still developing. Because your brain is still developing and because your body is flooded with other new and natural chemicals called hormones, you are already predisposed to take risks that most adults would not take. This means that just being offered alcohol is dangerous because you have a limited ability to say no, even if you are
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